 | | Create RSS Feed and Promote RSS FeedsSteps to Creating an RSS feed
1.) Build a Feed
There are a number of desktop and web applications available that make feed creation easy. I would encourage anyone creating a feed to use one. Though not overly complicated, hand-coding an RSS feed can become a bit confusing and time-consuming. Most desktop software applications for building a feed include a wizard and contact-sensitive help, simplifying the process of creating a feed. Following a few simple steps in a wizard generally will produce an RSS feed in just a few minutes.
Publishers control what information is syndicated in the RSS feed, so ultimately it is the publisher's decision as to whether to include teaser copy or full articles. Consider what you are trying to accomplish and who your target audience is when building the feed.
2.) Transfer the Feed Onto Your Server
Once you have constructed an RSS feed you will need to transfer the feed to your server. This can be done using a standard FTP client (if it is not built into the feed creation software). The feed is usually placed in the domain's root directory.
3.) Display the Feed on Your Website Using a Graphic
In order to signal to website visitors that an RSS feed containing content related to the website is available, include a colorful graphic on the website. It has become a standard that nearly all websites that have RSS feeds available use colorful graphics such as flags as indicators that RSS feeds are available for specific content. The flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a bit. NotePage has made a free online RSS graphic tool available that allows users to quickly customize buttons by selecting the text on the button and the color scheme of the button. Once the color and text is entered, a custom graphic is instantly created. Webmasters can easily match the style of the RSS button to a website's theme. Graphics experience is not required. Simply select alternative colors and insert text to personalize RSS feed graphics.
4.) Include Information in the HTML of the Web Page So RSS Readers Auto-Detect Your Feed
After publishing an RSS feed it is important to let visitors know that the feed exists. Aggregators will automatically detect RSS on a website if you add a small bit of code in the header field of an HTML page.
5.) Display the Feed's Content on a Website
Contents contained in an RSS feed can be added to a website, providing site visitors an alternative method for viewing the content. The information will also help increase search engine interest. Displaying the feed as HTML can be accomplished. Providing fresh content on a regular basis will encourage site visitors return.
6.) Submit the Feed to RSS Directories and Search Engines
As a rapidly increasing number of content sources, new and old, migrate or add RSS as a key distribution channel, and as more people utilize RSS newsreaders and aggregators to keep themselves informed, the ability to maintain high exposure and visibility is gradually shifted from complete attention to major search engines and content optimization techniques to an increasing awareness of RSS feed directories and search tools.
In order to increase exposure of an RSS feed it should be submitted to RSS search engines and directories. This can be done manually. Just as you would submit the URL of a website or web page to a search engine you will need to submit the link of the actual feed located on your website to the RSS directories. There is a large list of RSS directories at the website:rss-specifications.com. If you prefer to automate the submission process try RSS Submit at: dummysoftware.com. An evaluation version is available. |
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| The Hundred-Year Lie: How to Protect Yourself from the Chemicals That Are Destroying Your Health
by Randall Fitzgerald |  | In the tradition of Silent Spring and Fast Food Nation, investigative journalist Randall Fitzgerald warns how thousands of man-made chemicals in our food, water, medicine, and environment are making humans the most polluted species on the planet. A century ago in 1906, when Congress enacted the Pure Food and Drug Act, Americans were promised "better living through chemistry." Fitzgerald provides overwhelming evidence to shatter this myth, and many others perpetrated by the chemical, pharmaceutical, and processed foods industries.
Plume (June 26, 2007)
Product Dimensions: 8.4 x 5.2 x 0.7 inches
Paperback: 304 pages | Consider This:- The average American carries a "body burden" of 700 synthetic chemicals
- Chemicals in tap water can cause reproductive abnormalities and hermaphroditic birth
- A 2005 study of lactating women in eighteen U.S. states found perchlorate (a toxic component of rocket fuel) in practically every mother's breast milk
- Lab tests have found that four common food additives-aspartame, MSG, and two coloring chemicals-interact synergistically to produce nerve damage. These additives are commonly found in junk food marketed to children.
- In the past few decades male sperm counts fell by 50 percent, women's tubal pregnancies increased by 400 percent, and girls eight years old and younger began experiencing puberty. Chemicals are redefining what is "normal"
| Editorial Review:
In 1906, Congress passed the US Food and Drug Act and, according to the author, this has led to the "Hundred-Year Lie" that our food and drugs have been investigated and are safe and that the additives and chemicals put in them may actually make them better than the organic, natural variety. As an investigative reporter, Fitzgerald is expert at using scientific documents, articles in science and environmental journals and expert interviews to support his case. He concludes that we cannot rely on the government, science or manufacturers to either protect us or predict the effects of the products we ingest. As a test, Fitzgerald had his own blood analyzed for toxins and, in spite of living in an area of California known for its pure water and air and careful eating habits, he was shocked to find many toxic chemicals in his blood. While many readers will not agree with his conclusion that "Merely by choosing a diet of pure foods and a lifestyle free of synthetics, we can detoxify ourselves and initiate the healing of many degenerative illnesses and diseases," this book will cause any reader to think about the effect of our own voluntary actions on the health of our bodies. His suggestions for practical steps one can take may prove useful as well, although in the paperback afterword, he fears that denial will prevent most people or governments from taking any significant action.
Reviewer: Nola Theiss (Vol. 42, No. 1) |
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